Analysis: Why Some Web 2.0 Sites Will Never Attract Big Ad Dollars
Based on a informal analysis, my belief is that many online communities, bloggers, social networks will never attract a critical mass of advertisers because they are not set up properly to attract visitors who have a commercial intent to buy products and services. Online media is not sold this way now, but I bet it will be in the very near future. (read full story at: micropersuasion.com)
Tags:
edelmen web 2.0
|
Category:
Advertising
|
Email this
|
Analysis: Why Some Web 2.0 Sites Will Never Attract Big Ad Dollars
Based on a informal analysis, my belief is that many online communities, bloggers, social networks will never attract a critical mass of advertisers because they are not set up properly to attract visitors who have a commercial intent to buy products and services. Online media is not sold this way now, but I bet it will be in the very near future. (read full story at: micropersuasion.com)
Submitted by:
| © 2007 StartupNewz.com | Login | Join | Top Users | Tag Cloud | FAQ | Contact us | Silicon Valley Blog | Podcasts | Photo Album | XHTML CSS |
Comments
The visitors buy intent is important for advertisers and may determine the rate an advertisers is willing to pay. With regards to the proprietary Microsoft tool to determine, a site visitors intent, I am not sure I will buy in. We need more open methods and new matrix. The Matrix which worked in web 1.0 may not work in web 2.0 economy, in my opinion.