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Facebook Unveils Ad Strategy - Users Become Marketers
The company's approach to advertising boils down to an attempt at conversational marketing, where users become product promoters and are encouraged to spread the word about things they buy and use among their group of friends and contacts. (read full story at: readwriteweb.com)
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Comments
It's a interesting expt - even Google has not been able to do this till now. And it makes sense for a social networking site to start such a thing where people share stuff and sharing ads fits well. Mark is getting some good advice.