Online advertising: 5 key trends for ad-based startups
Andrew Chen expounds his theory about online advertising during recessionary times and summarizes the five key trends for ad-based startups. Of course, it includes some already known facts like acceleration of the trend from offline to online and ... well, just read it ... (read full story at: andrewchen.typepad.com)
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Online advertising: 5 key trends for ad-based startups
Andrew Chen expounds his theory about online advertising during recessionary times and summarizes the five key trends for ad-based startups. Of course, it includes some already known facts like acceleration of the trend from offline to online and ... well, just read it ... (read full story at: andrewchen.typepad.com)
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Very well done Andrew. To quote directly:
Ultimately, the dynamics here are complex and uncertain, but here some of the key trends worth watching if you're an advertising-based startup:
1. Accelerating movement of offline to online ad spend
2. Brand areas weak, direct response will be less affected
3. Weak areas to watch: Video, social networks, communication, etc.
4. Rise of direct-to-consumer revenues?
5. Timing is everything