2008 Brand Keys Customer Loyalty Engagement Index Announced

The 2008 Brand Keys Customer Loyalty Engagement Index has been announced.  This is the link to the site.

Thanks to the tectonic shifts in media, marketing and branding are undergoing sea changes that affect the customer-loyalty.  Here’s something interesting from the Wireless/Mobile point of view:

Who Makes The Best Cellphones?

1. Samsung
2. BlackBerry
3. Treo
4. Motorola
5. Nokia
6. Sanyo
7. LG
8. Panasonic, Sony Ericsson (tie)
9. Siemens

This is interesting, considering that Nokia, being the market leader is way down in the 5th position.

Who Gives The Best Wireless Phone Service?

1. Verizon, AT&T (tie)
2. Sprint PCS
3. T-Mobile

It would be interesting to find out how much of a push AT&T got from the iPhone.

Brand Keys has this to say about its research:

Frustrated by the inadequacies of the traditional research toolbox to meaningfully differentiate brands or show any correlation to sales, Dr. Robert Passikoff developed a proprietary system, grounded in clinical psychology, that provides brand equity metrics that accurately predict future in-market consumer behavior and correlate highly with sales and profitability. Brand Keys, Inc. — the New York-based independent boutique Dr. Passikoff founded in 1984 — is the only research consultancy in the world that specializes in customer loyalty engagement.