Mobile Advertising Book Event

I attended the Mobile Advertising Book Event at Stanford yesterday, organized by Mobile Momentum.  I wrote about them earlier (click here for the link).  Details of the event are here.

Authors Chetan Sharma and Victor Melfi gave an interesting presentation about their book “Mobile Advertising”, explaining what they had covered and focused on.  Brian Cowley of AdInfuse, Tony Nethercutt of Admob and Ujjal Kohli of Rhythm New Media participated in a panel discussion with time for questions from the audience.  I was able to have a word with all of them later.  The book is a must-buy for anybody in this field.  I expect somebody will cover the contents of the panel-discussion; most of the stuff was fairly standard fare.

Thanks to Prof. Tom Kosnick and Mohit Gundecha for organizing this event.

Tomi Ahonen has written an interesting post “Permission Based is not enough: Understanding mobile advertising” today which also talks about about User-generated advertising and shares nuggets like “44% of Japanese mobile phone owners click on the links on their ads”.