Google is on track to launch Gphone as per the digitimes market rumors. Google is most likely to launch its own OS for the Gphone, in contrast to the popular mobile phone OSes in the marketplace which are Symbian and Windows Mobile. Apple has opted the custom route as well launching iPhone with its own custom OS and controlling all aspects of user experience.

Here are the things to keep in mind for coming Gphone:

1. Google launches Gphone with custom OS, and also makes Gphone OS available to mobile handset and mobile device providers.

2. Google decides not to use inferior 2.5G (Edge) technology to Gphone (unlike iPhone) and ships 3G, this will instantly put Apple under pressure and will make Gphone a superior product winning over customers.

3. A 3G phone will take longer to develop and launch and will likely push the launch of the Gphone into 2008.

Further Reading: Gphone rumors at Mashable