In a previous post, I talked about giving simplicity the focus. There are, of course a number of references elsewhere on this topic. John Seely Brown has done a lot of work on this. In his book Bringing Design to Software, he eloquently says, “Context and content work together efficiently as an ensemble, sharing the burden of communication. If the relationship between the two is honored, their interaction can make potentially complex practices of communication, interpretation, and response much easier for designers and users alike. This relationship is the essence of keeping things simple.”

And here, both Sergey and Schmidt of Google talk about the need to emphasize on simplicity.