Can Microsoft become cools with a Facebook rub?

Now I actually really like Facebook. It’s clean, the guys running it are smart, and tons of people I know are really into it. They got a great audience, growing fast, and all that jazz. But an evaluation of five hundred times earnings? I think Microsoft would be wise to remember that trying to buy cool has a tendency of making you look even more like a dork. (read full story at: 37signals.com)