Qualcomm buys Xiam
Looking into targeted advertising, Qualcomm has paid $32 Million for data-gathering outfit Xiam. The Irish company specialises in analysing the habits of mobile phone users in order to target advertising at them, and has customers including Orange UK. (read full story at: theregister.co.uk)
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qualcomm xiam advertising orange
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Mergers and Acquisitions
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Qualcomm buys Xiam
Looking into targeted advertising, Qualcomm has paid $32 Million for data-gathering outfit Xiam. The Irish company specialises in analysing the habits of mobile phone users in order to target advertising at them, and has customers including Orange UK. (read full story at: theregister.co.uk)
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