How to handle reference calls?
The world that we live in trades on reputation. What that means is that eventually whether you are raising capital or landing new customers, your references will matter. If you are an entrepreneur, a VC will want to do some deep reference checks on you and also on any major customers or partners. If you are trying to land that big customer, naturally the sales prospect will ask to speak with other customers to get a better understanding of the technology and your service. (read full story at: beyondvc.com)
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How to handle reference calls?
The world that we live in trades on reputation. What that means is that eventually whether you are raising capital or landing new customers, your references will matter. If you are an entrepreneur, a VC will want to do some deep reference checks on you and also on any major customers or partners. If you are trying to land that big customer, naturally the sales prospect will ask to speak with other customers to get a better understanding of the technology and your service. (read full story at: beyondvc.com)
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