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The Number one Problem in Web Design
The number one problem on the Web today is a mismatch between the desired message and the actual message being delivered. Remember the game of telephone, the one where you sit in a circle and whisper a message to the person beside you? That person then tells the person beside them, and once you get all the way around the circle you compare messages. Rarely are the messages the same. (read full story at: bokardo.com)
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Comments
It seems to me that the most important job would be that of the content-evaluator while designing web-sites. So many sites are just junk and many times they come from well known Fortune X companies.