Lessons Shared by Zoho Creator Pricing
Zoho is being frank and open in sharing what it calls its own strategic pricing bungle and is explaining what went into this decision making and what steps were taken that lead it to go off the success path. So, what can one learn from this fiasco - well, plenty it turns out - know your audience especially well. (read full story at: blogs.zoho.com)
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Lessons Shared by Zoho Creator Pricing
Zoho is being frank and open in sharing what it calls its own strategic pricing bungle and is explaining what went into this decision making and what steps were taken that lead it to go off the success path. So, what can one learn from this fiasco - well, plenty it turns out - know your audience especially well. (read full story at: blogs.zoho.com)
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Being open pays. You get community feedback which is not only precious & instantaneous, but also saves thousands of dollars in market research.