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Strategy

Lessons Shared by Zoho Creator Pricing

Zoho is being frank and open in sharing what it calls its own strategic pricing bungle and is explaining what went into this decision making and what steps were taken that lead it to go off the success more...
1 Comment  |  Topic: Startup Lessons  |  

Google Outlines China Strategy for Mobile

Google is planning to develop new products specifically for the Chinese market, where he estimates there are 500 million mobile users. Google has also invested in a p2p file sharing network specifically more...
Discuss  |  Topic: Mobile 2.0  |  

How a Startup Inspired HP's Print 2.0 Strategy

Using Tabblo, you can mashup photos and add text, to create a kind of collage - which you then have the option to print out as a poster, book, card, etc. The collage is also available online, where other more...
1 Comment  |  Topic: Services  |  

Facebook Unveils Ad Strategy - Users Become Marketers

The company's approach to advertising boils down to an attempt at conversational marketing, where users become product promoters and are encouraged to spread the word about things they buy and use among more...
1 Comment  |  Topic: Advertising  |